IRL STREAM
IRL STREAM
To bring Black Friday closer to a younger audience, I contributed to a 12-hour interactive livestream that transformed Romania's biggest shopping event into a social-first entertainment experience. Hosted by Selly, Romania's biggest influencer, and joined by Olympic champion David Popovici alongside other iconic personalities, the campaign blended real-time content, retail, and live entertainment into one engaging digital event. Awards: COMMA AWARDS, Bronze for the Best Brand Activation Campaign
Year
2025
Client
eMAG
Service
Art Direction
Next
As the social media art director for eMAG, I defined the creative execution of the brand's social media communication across integrated campaigns and always-on content. Working alongside photographers, videographers and production teams, I delivered a consistent visual identity across every platform.
