This Lidl Life
This Lidl Life
As part of Lidl's presence at Beach, Please! Festival, I developed interactive brand activations and recreational experiences that encouraged fans to engage with the brand. I also created the festival branding for the Lidl Skate Park, extending the brand experience across the festival.
Year
2025
Client
Lidl
Service
Art Direction, Brand Activations
Next
As part of Takis' partnership with Beach, Please! Festival, I led an integrated campaign that connected the brand with fans through social media, live activations, and a memorable main stage moment alongside Nouă Unșpe, one of the rising stars of Romanian urban scene.
