KFC HEADLINER
KFC HEADLINER
KFC's first-ever festival activation in Romania was conceived as a fully integrated brand experience, designed to become far more than a standard festival presence. Supported by a social-first content strategy, the campaign generated more than 2 million online impressions, amplifying KFC's presence both on-site and across digital channels.
Year
2026
Client
KFC
Service
Art Direction, Content Creation
The activation brought the brand to life across multiple touchpoints, including a fully branded KFC train transporting festivalgoers to the venue and a dedicated stage built above the restaurant, creating memorable interactions throughout the event.
Social Media
Alongside the festival experience, I led KFC's social media campaign, combining art direction with hands-on content creation, real-time coverage, influencer collaborations, and content planning to keep the brand culturally relevant throughout the event.
Next
As part of Lidl's presence at Beach, Please! Festival, I developed interactive brand activations and recreational experiences that encouraged fans to engage with the brand. I also created the festival branding for the Lidl Skate Park, extending the brand experience across the festival.
